Our Logo

Our logomark should always be depicted using our official colours, and using a colour combination that ensures optimal contrast. This means that when using one of our dark colours as background, light colours should be used for the logomark — and vice-versa.

When applying colours to any of your design elements, you want to ensure that there is sufficient contrast for the logomark in our logo to be clearly seen, and for the logotype to be legible. This is specially important if targeting audiences that may have visual issues.

The contrast ratio between 2 colours is measured on a scale from 1 (no contrast at all) to 21 (maximum contrast between total white and total black). In order for a large logomark to be clearly recognisable, and large heading text to be legible, there must be a contrast ratio of at least 4.5. For normal body text and smaller logomarks, a contrast ratio of at least 7 is required.

Our logotype was carefully crafted using characters from the Cormorant and Reddit Sans font families, freely available from the Google Font library at:

https://fonts.google.com/specimen/Cormorant
https://fonts.google.com/specimen/Reddit+Sans

Our logotype must always be displayed in colours that are highly contrasting with its background. The horizontal line should always be in a different colour to the type, and always using a colour that contrasts with the background.

Our logo should always be displayed in colours that are highly contrasting with its background. This means that if the background uses one of our light colours, then the logo should use our dark colours, and vice-versa. The logomark and the horizontal line in our logotype should always use the same colour — and that should be different to the colour used for the type.